Business (BA)

Course meets Triad Education Program Requirement in specified area.



BA 101 – Introduction to Business 4cr

This course provides a comprehensive overview of the major functional areas of business including management, marketing, accounting, finance, and information technology as well as core topics such as business ethics, legal forms of business ownership, small business management, and international business.



BA 105 – It’s Not About the Money 4cr

In this course, students learn collectively as they consider how money is perceived on a personal, social, and cultural basis. They examine their unique financial tendencies and recognize the ways in which money is understood by others. Students look at their preconceptions as they explore the relationship between needs, wants, and social norms. Each of these studies serves as a tool, pointing students toward an examination of their thinking and inquiry into the nature of thought. Through reflection, dialogue, and self-inquiry, they explore the field of thought, how it functions, and what it means in their lives. Classroom dialogue, writing, and contemplation are used in an effort to understand their thinking better.



BA 120 – Personal Finance 4cr

This is a basic finance course particularly intended for non-business majors. The course equips students with the tools necessary to flourish in a complex economic environment and to develop a proactive approach to issues of personal finance. Through self-guided research, students investigate and present areas of interest to their classmates. Students learn to recognize how their decisions affect life and the world around them and to practice a thoughtful, informed approach to financial decisions.



BA 121 – Marketing & Advertising 4cr

This course is an overview of marketing from a managerial perspective. Emphasis is placed on customer-oriented marketing strategies as well as related product, distribution, promotional, and pricing decisions. Topics include the environment, global marketing, consumer behavior, business-to-business marketing, target market selection, e-business, marketing channels, advertising, marketing management, and marketing research. Social responsibility and ethical decision making is integrated throughout the course, and case studies with local, national, and international perspectives are used extensively.



BA 201 – Accounting I 4cr

This course is an introduction to Financial Accounting using journal entries, financial statement design, and an understanding of the major Balance Sheet accounts. Students are introduced to a range of accounting concepts, with a focus on the fundamental structures, providing them with the capacity to use accounting information in practical applications. Gaining a familiarity with accounting terminology and an understanding of the guiding principles, students will be able to decipher financial information and account for the economic events of business. Students can employ this knowledge to shape discussions on community well being, sustainability, and issues of personal concern. Real world examples will be incorporated into class assignments.

Prerequisite: Sophomore standing recommended.



BA 202 – Accounting II 4cr

This course is a continuation of BA 201 Accounting I, dealing with managerial accounting at an introductory level. It includes the use of computers and spreadsheets.

Prerequisite: BA 201 Accounting I.



BA 212 – Management and Leadership in Organizations 4cr

This course is an introduction to management and leadership theory and applications. Topics include the differences between management and leadership, basic managerial functions, approaches to management and leadership, motivational strategies, organizational structure, management of technology and goods, time and stress management, international management issues, and organizational change. Emphases on social responsibility and ethical decision making are integrated throughout the course.



BA 304 – Managerial Finance 4cr

In this course, techniques and problems of financing organizational operations are considered from the viewpoint of financial management. Topics include forms of organization, ratio analysis, budgeting, securities markets, financial instruments, liquidation and reorganization, legal environments, the use of leverage, and break-even analysis. The purpose of the course is to provide students with a broad background knowledge of the field of managerial finance.

Prerequisite: BA 201 Accounting I, or permission of instructor.



BA 309 – Business Law 4cr

This course is an introduction to the history and development of the law, with particular reference to those parts pertaining to business and commerce, including the laws of contracts, agency, property, and estates. The case method is used, with classroom discussion, a textbook, and outside readings.

Prerequisite: Sophomore standing or permission of instructor.



BA 310 – Introduction to Non-profit Management 4cr

This course is an exploration of the wide variety of issues faced by managers and employees in non-profit organizations. Topics include managing volunteers, public and client relations, grant writing, budget management, accounting/reporting requirements, staff motivation and performance, mission development, strategic planning, and staffing. This is a discussion-based course integrating study with personal experience and career exploration.

Prerequisite: Junior or senior standing or permission of instructor.



BA 313 – Small Business Management 4cr

This course offers an introduction to the multi-faceted nature of managing a small business. As group members, students will learn to manage and organize the numerous tasks involved in creating a comprehensive business plan. Through exposure to a range of topics–including marketing, budgeting and planning, entrepreneurship, product and pricing decisions, pro forma financial statements, and strategic decision making–students will recognize the interrelatedness of a variety of business concepts. In addition to gaining a working, practical, knowledge of small business operations, students will appreciate the effect small business has on the larger community and develop an ability to make prudent business decisions. Quizzes, exams, readings, and regular assignments complement the ongoing class work and discussions.

Prerequisite: BA 201 Accounting I or permission of instructor.



BA 315 – The Art and Science of Managing People 4cr

This course is an integrated approach to the topics of human resource management and organizational behavior. The broad range of topics includes human cognition, individual differences, motivation, conflict and conflict resolution, managing diversity, group dynamics, employee recruitment, hiring, training and development, reward and discipline structures, and organizational change. Balancing individual and organizational needs is emphasized, with an underlying theme of communication throughout. This is an activities-based course designed to develop students’ skills in managing others.



BA 410 – Seminar in Non-Profit Management 4cr

This course is an advanced study of non-profit organizations, focusing on the management of growth and change. It is designed for Sustainable Business majors and students who will be working in non-profit organizations after graduation. Topics include financial management, fundraising, grant writing, strategic partnerships, employee and volunteer development, and current issues in the non-profit sector. Students develop a grant proposal for an actual request for proposals (RFP) from funding agencies during the course and conduct extensive outside research and projects. This course helps students develop careers in the non-profit sector.

College Composition II

Prerequisite: BA 304 Managerial Finance.



BA 413 – Seminar in Social Entrepreneurship 4cr

This course provides advanced study and projects in Entrepreneurship, with an emphasis on the legal, structural, and financial aspects of entrepreneurship. The course will include guest speakers, visits to local businesses, class discussions, and case analyses. Extensive outside research and networking is required, and students will complete a significant team project, which will require the development of a product or service that will benefit a local organization. The plan will be implemented, completed, and reviewed before the end of the semester.

College Composition II

Prerequisites: BA 201 Accounting I, BA 309 Business Law, BA 313 Small Business Management.



BA 415 – Sustainable Business Planning 4cr

This course deals with the many aspects involved in the business planning process. Students are divided into small groups organized around a common interest in a prospective sustainable venture. The bulk of their time is spent researching and developing a Business Plan. Teams generate ideas, research the market, develop financial statements, and perform impact analyses. Businesses are planned with an eye towards sustainability. Incorporating economic, ecological, and societal issues, groups submit their proposal to a committee of students, staff, administration, and outside professionals. The committee decides on the viability of the businesses and awards funding with which the groups can begin BA 416 Sustainable Business Start-up.

College Composition II

Prerequisites: Senior standing and BA 201 Accounting I.



BA 416 – Sustainable Business Start-Up 4cr

In this course, groups of students centered on a common interest in a sustainable venture bring their product or service to market. These groups have already had their proposed business plans (previously submitted in BA 415 Sustainable Business Planning) judged to be feasible by a committee of students, staff, administrators, and outside professionals. They will begin the steps of the start-up process which include: site selection, marketing, distribution, channel logistics, supply purchasing, asset allocation, and sales. By the end of the course, a successful team has planned, started, and begun operation of a sustainable small business.

Prerequisites: Senior standing, BA 415 Sustainable Buisiness Planning.



BA 480 – Business Policy 4cr

This course is a case study approach to solving business and economic problems, requiring extensive research capabilities and encompassing nearly all business and economic situations of corporations. Students analyze and discuss cases to seek out a variety of alternatives.

Prerequisites: BA 304 Managerial Finance and BA 315 The Art and Science of Managing People.



BA 489 – Internship in Business 1-16cr

This course provides an experiential learning opportunity in which the skills and knowledge learned in the course work can be applied and tested through work with an off-campus business or non-profit agency. Students’ preferences as to type of organization or business are matched with available area firms to the extent possible. Some on-campus internships may be developed.

Prerequisites: Business and Economics major, senior standing or permission of the department, and a 2.5 overall GPA.

Course meets Triad Education Program Requirement in specified area.