BA MAJOR & MINOR

What You’ll Study

Our interdisciplinary business program integrates sustainability and social responsibility throughout a traditional business curriculum, rooted in the liberal arts. You’ll become a leader in sustainable social entrepreneurship, prepared to create a positive net impact in your community by presenting the business case for sustainability and the integrated bottom line.

And you’ll study the theories and practice of management, entrepreneurship, social responsibility, sustainability, accounting, economics, data science, finance, marketing, and leadership, culminating in a consulting project to solve a real business problem for your applied learning capstone. Through our Work and Community Engagement programs, you’ll develop effective personal and community leadership skills while developing your civic identity as a business leader. You can deepen your learning by focusing on either Sustainability or Social Entrepreneurship.

In the Warren Wilson Business Program, you will cultivate practices to ensure that making a profit is not at the expense of our environment or other people’s wellbeing.

Alumni Entrepreneurship

Many Warren Wilson alumni are entrepreneurs. Here are just a handful of the alumni connections between Warren Wilson and local Asheville business:

Explore Classes in This Program

BA 3000

Marketing and Advertising

What will make someone want to buy your product or service? This course is an overview of marketing from a managerial perspective. You’ll learn customer-oriented marketing strategies and how to make good decisions about product quality, distribution, promotions, and pricing. You’ll explore environmental concerns, global marketing, consumer behavior, business-to-business marketing, target market selection, e-business, marketing channels, advertising, marketing management, and marketing research. Social responsibility and ethical decision making is integrated throughout the course, and you’ll examine case studies with local, national, and international perspectives.

BA 4000

Applied Learning and Consulting Project

This course synthesizes the knowledge you’ve learned in the business discipline with the core competencies you’ve gained in marketing, management, and finance. You will step out of the classroom and into the business world by acting as a consultant for a community organization or business. You will apply what you have learned by addressing a specific problem or area of growth with your community partner. You will develop your critical thinking skills in this course and culminate your experience with a comprehensive project presentation.

BA 3904

Introduction to Sports Management

Are you considering a career as an athletic director, team manager or owner, sports agent or recruiter, or a marketing and public relations professional for an athletic franchise? In this course, you will get an overview of the sport business industry and examine the principles of athletic business and entertainment management in professional, collegiate, and Olympic sports. You will focus on the business principles of collegiate and professional sports, with additional focus on leadership in athletics and diversity and ethical issues in sports.

Meet Our Faculty

Warren Wilson students are drawn to lives of purpose. There is nothing I love more than helping a student find ways to connect their head and heart, that is, to discover how they want to make meaning and change in the world.

Wendy Seligmann, MBA
Wendy Seligmann, MBA

I love being part of the Warren Wilson College community. This is a place where students, faculty and staff get to explore a wide range of interests. I have been able to combine my unique passions into three different departments in a way that would not be possible at other schools. I love that this enables me to engage with students who have a variety of interests within the community.

Justinn Steffe, MBA
Justinn Steffe, MBA