BA MAJOR & MINOR

What You’ll Study

Our interdisciplinary business program integrates sustainability and social responsibility throughout a traditional business curriculum, rooted in the liberal arts. You’ll become a leader in sustainable social entrepreneurship, prepared to create a positive net impact in your community by presenting the business case for sustainability and the integrated bottom line.

And you’ll study the theories and practice of management, entrepreneurship, social responsibility, sustainability, accounting, economics, data science, finance, marketing, and leadership, culminating in a consulting project to solve a real business problem for your applied learning capstone. Through our Work and Community Engagement programs, you’ll develop effective personal and community leadership skills while developing your civic identity as a business leader. You can deepen your learning by focusing on either Sustainability or Social Entrepreneurship.

In the Warren Wilson Business Program, you will cultivate practices to ensure that making a profit is not at the expense of our environment or other people’s wellbeing.

Alumni Entrepreneurship

Many Warren Wilson alumni are entrepreneurs. Here are just a handful of the alumni connections between Warren Wilson and local Asheville business:

Explore Classes in This Program

BA 3000

Marketing and Advertising

What will make someone want to buy your product or service? This course is an overview of marketing from a managerial perspective. You’ll learn customer-oriented marketing strategies and how to make good decisions about product quality, distribution, promotions, and pricing. You’ll explore environmental concerns, global marketing, consumer behavior, business-to-business marketing, target market selection, e-business, marketing channels, advertising, marketing management, and marketing research. Social responsibility and ethical decision making is integrated throughout the course, and you’ll examine case studies with local, national, and international perspectives.

BA 4000

Applied Learning and Consulting Project

This course synthesizes the knowledge you’ve learned in the business discipline with the core competencies you’ve gained in marketing, management, and finance. You will step out of the classroom and into the business world by acting as a consultant for a community organization or business. You will apply what you have learned by addressing a specific problem or area of growth with your community partner. You will develop your critical thinking skills in this course and culminate your experience with a comprehensive project presentation.

BA 3904

Introduction to Sports Management

Are you considering a career as an athletic director, team manager or owner, sports agent or recruiter, or a marketing and public relations professional for an athletic franchise? In this course, you will get an overview of the sport business industry and examine the principles of athletic business and entertainment management in professional, collegiate, and Olympic sports. You will focus on the business principles of collegiate and professional sports, with additional focus on leadership in athletics and diversity and ethical issues in sports.

Meet Our Faculty

Through both teaching, collaboration, and research, I hope to demonstrate the value of economics in understanding the world and changing it for the better.

Alfredo R.M. Rosete, Ph.D.
Alfredo Rosete
Alfredo R.M. Rosete, Ph.D.
Philip Otterness

What I love about Warren Wilson is the chance to teach a wide range of courses in both history and political science to students whose interests easily exceed my own.

Philip Otterness, Ph.D.
Philip Otterness
Philip Otterness, Ph.D.
Alfredo Rosete